Sephora's site describes this as a "full-bodied red" and they are spot-on. It's one of the richest and sexiest reds I've come across, darn near perfect. I put this in my basket so fast after I swatched it I almost made a hole in it. It's matte but a long-lasting comfortable matte; not as dry as Ruby Woo. Definitely glad I added this to my collection.
I love you, NARS.